Our Journey

Our journey began in the year 1990, with the launch of DOY Kids soap. Our aim was not just to cleanse & nourish, but also to evoke happy emotions, ultimately enhancing the spirit and memory of childhood. Even 20 years later, DOY still brings back wonderful memories for so many of us.

Over the years, we grew and branched out to create other skin nourishing and moisturizing products that catered not just to children, but to a much larger audience. We worked hard to source the finest ingredients and formulate superior-quality products to cleanse, moisturize and nourish your skin. This led to the launch of our skincare range for women, created from ingredients sourced directly from nature. Our soaps and facewashes, formulated from powerful ingredients such as Aloe Vera, Honey and Milk Cream were created to help nourish and nurture your natural beauty.

Today, we believe that we are even more attuned to your skincare needs than ever before. Equipped with more products and a newer look, we are committed to working hand-in-hand with the best-in-class specialists to create products that restore and replenish your natural skin, to help you feel and live your beautiful best!